今天看了篇感人的文章， 內容敘述文藝復興時期的義大利政治哲學家 尼可洛·馬基維利（Niccolo Machiavelli，1469~1527)，對於創新策略與市場哲學的見解。 500年前的哲學家、政治家，對於市場與策略行銷的論點， 竟然如此的貼近當下體驗導向時代的經濟模式。 真令人感動！ 以下轉錄本文，出處為 『 10 things Niccolò Machiavelli can Teach you about Creative Strategy 』 – DUDYE Niccolò Machiavelli was born in Florence on 3 may 1469. He was a persona of the Italian Renaissance and deeply involved in politics. He was an Italian diplomat, political philosopher, and author. 1. “A prince never lacks legitimate reasons to break his promise.” You can’t break consistency because that would break people’s trust in you. You need to find your commitment and then stick to it, so that people know that whenever they want a certain value, they can get it from you without disappointment. 2. “Before all else, be armed.” You have to have know your strengths, your weaknesses and your skills intact before you attempt to attack a market. If you fail to plan ahead of your actions, you will very likely fail with the actions as w